Nikkei Group Solutions
Global Research Business
Optimizing Marketing Effectiveness Through Market Research
Success in global business requires a thorough understanding of the target market. The Nikkei Group has a proven track record for research both in Japan and overseas, and we can leverage our strengths, which include our network of experts and global offices, to help our partners carry out the market research that is essential for designing overseas marketing strategies and evaluating the effectiveness of marketing initiatives after implementation.
Nikkei Research Inc.
For over 30 years, Nikkei Research has carried out research projects in 66 countries and territories around the world. Over that time, we’ve amassed a great deal of knowledge related to the consumers and businesses of each country as well as expertise on how to design and implement international surveys.
Nikkei Research & Consulting (Thailand) Co., Ltd.
This Thai company is 100% owned by the Nikkei Group and jointly funded by three companies: Nikkei Research Inc., Nikkei Group Asia (Singapore), and Nikkei Inc. Through this company, we are expanding our research programs and training programs throughout Thailand and Southeast Asia.
FT Marketing Services
FT Longitude, an organization of research specialists and an FT Group company, can design research programs tailored to your corporate marketing strategy in order to deliver high-quality, insightful, and comprehensive findings.
High-Quality Content Marketing in Both Japanese and English.
A team of professional content creators who deeply understand their readership
NIKKEI Brand Studio
NIKKEI Brand Studio was formed in 2017 to produce business content for Nikkei Inc. With a team of more than 50 professionals, including former journalists, advertising directors, camera operators, and designers, this department specializes in creating sponsored ads and editing website content. Through text-based articles, videos, and visual content, our team offers deep dives into the current state of the business world, covering everything from corporate management and societal issues to the latest trends.
FT Marketing Services
FT’s content marketing department serves a world-class corporate clientele. Our team of experts deeply understands their readership and is able to deliver unparalleled levels of high traffic and reader engagement through its expertise in content creation and FT’s unique look and feel. With the addition of our new content studio, Alpha Grid, we can offer a larger range of video and digital content solutions than ever before.
Conferences and Events
Over 200 Conferences and Events Worldwide per Year
We organize numerous events around the world that bring together corporate managers, investors, and prominent intellectuals. The services we offer, such as timely topic selection, content creation, marketing, and advertorial publishing are things only a media company can provide.