Your communication partner,
providing business solutions
A comprehensive, economics-focused media outlet:
Trust Nikkei for effective solutions to your business issues
Approach readers keenly interested in business and market information
Unparalleled reach to business executives
The Nikkei is where you'll find the most business leaders from Prime Market-listed companies.
Nikkei reaches a large number of executives through both print and digital media.
You can efficiently reach our readers, who visit Nikkei's media for business information.
Among managers or higher at Prime-listed companies:
which media do you interact with the most? *1
- The Nikkei Print Edition
- Newspaper A
- Newspaper B
- Digital service C
- Magazine D
- Magazine E
- Magazine F
- Digital service G
*2
- 0
- 20
- 40
- 60
Reach readers with high purchasing power
Nikkei readers are high-income earners with strong purchasing power for a wide range of items, including consumer goods, durable goods, and real estate.
Our readers tend to have a higher average household income and financial assets compared to non-Nikkei readers, with a greater proportion of high-income individuals and wealthy individuals.
Nikkei enables efficient reach for promoting luxury products and financial services.
Nikkei readers have, on average,
more than twice as many financial assets as non-readers
*1
[Avg. household income] (Unit: Million JPY)
- Nikkei reader
- Non-Nikkei reader
[Avg. financial assets] (Unit: Million JPY)
- Nikkei reader
- Non-Nikkei reader
- *1 Newspaper data includes online edition users.
- *2 Percentage of respondents who reported consuming this media within the month immediately preceding the survey period
- Sources: 2023 National Media Profile Survey (National MPS Association); survey overview: 2023 National Media Profile Survey; survey region: 47 Japanese prefectures; survey target: men and women aged 15 to 79 (excluding junior high school students); survey method: online survey panel; survey parameters: estimated population within the survey area; survey method: online survey; number of valid responses: approx. 30,000 respondents; survey period: Jul to end of Aug 2023; survey sponsor: National MPS Association; organization conducting the survey: Video Research Ltd.; companies participating in the 2023 National Media Profile Survey: ADK Marketing Solutions Inc., The Asahi Shimbun Company, The Chunichi Shimbun, Dentsu Inc., Nikkei Inc., The Mainichi Newspapers (six companies)
A precise advertising strategy: using Nikkei ID information
Nikkei ID
Nikkei ID is Nikkei Online's proprietary reader database. Our readerbase- which primarily consists of businesspeople- provides demographic information such as job title, industry, and company size at time of registration. Other data like reading history on Nikkei Online and Nikkei BP can be combined with this demographic information, allowing for a high-quality marketing platform.
日経はデータを1stPartyとして管理
- Collection
-
Registration for our services
Demographic -
Usage of services or campaigns
Behavior - Aggregration
-
Integrated data
platformsThe Nikkei Online Edition browsing history, Nikkei ID demographic data, and other data crucial to analysis and marketing are collected in real time. - Utilization
-
Targeted Ads
-
Effectiveness analysis
A wide range of channels
to meet your needs
The Nikkei Print Edition
We earn the trust of our readers by promptly, clearly, and objectively reporting on both macro- and microeconomic developments, including domestic and international economic trends, corporate performance, capital investment, and management strategies.
Our publication is popular with a wide range of readers, from business professionals to those who are attuned to consumer trends.
Global expansion
High brand recognition
among business leaders in Asia
69%
Asian business people
Achievement level
Nikkei Group's media covers
a wide range of countries
and global regions.
Advertiser Testimonials
New advertising strategies
Commemorative ad
Ads coinciding with your company's anniversary don't just invigorate your workforce.
They're also an opportunity to showcase your corporate philosophy- along with the achievements you’ve accomplished through that philosophy- to a wide range of stakeholders.
Mizuho Trust & Banking
"To celebrate our 100th anniversary, the grand opening will be an ad in the Nikkei."
Spreading excitement both inside and outside the company.
Recruitment Branding
By appealing to companies and their employees through a wide range of media, you can make them more aware of your university and its educational philosophy. This attracts attention to the talent your university produces.
Tokio Marine & Nichido
Special advertising feature for new graduates: Tokyo Marine & Nichido
Investor Relations/Corporate Messaging
Reach readers seeking economic information with your company's message and spread information to investors.
Bandai Namco
Gundam and Pac-Man convey a sense of playfulness:
commemorating 20 years after the merger
