とは
Nikkei is a business-focused media company
with some of the world's highest circulation numbers.
Print and Online Readership
The Nikkei Morning Edition readers
5.26 million
The Nikkei Online Edition readers
5.88 million
Readers of both The Nikkei Morning Edition and Online Edition
2.19 million
How many readers does The Nikkei reach
through its print and online editions?
With 8.95 million* readers, The Nikkei is uniquely positioned to reach a broad consumer base with significant purchasing power.
The number of people who read or access The Nikkei (either the morning edition or online edition) at least once per week,
according to the National Media Profile Survey 2025 (by the National MPS Association)
Media accessed most frequently by departmental heads and higher-ranking executives at Prime Market-listed companies*1
- The Nikkei Print Edition
- Newspaper A
- Newspaper B
- Digital service C
- Magazine D
- Magazine E
- Magazine F
- Digital service G
Unit: Percentage
*1
*2
*2
- 0
- 20
- 40
- 60
53
.4%
How many business executives
does The Nikkei reach?
Compared to similar publications, The Nikkei has the highest readership among the department heads and high-ranking executives of TSE Prime Market-listed companies.
Through both our print and digital media channels, Nikkei reaches a large number of business executives. Our media can get your information to the readers who need it.
Number of Nikkei ID Holders
Approximately 万人規模
(As of Jul 2025)
Putting Nikkei ID to work
Supercharge your ad strategy by targeting
Supercharge your ad strategy by targeting
The Nikkei Online Edition users
The Nikkei Online Edition maintains a database of readers, called the Nikkei ID.
This high-quality database enables marketing targeted at specific segments through user-supplied first-party data.
The Data Demonstrates the Appeal of the Nikkei Data-driven solutions
- *1 Newspaper data includes online edition users.
- *2 Percentage of respondents who reported consuming this media within the month immediately preceding the survey period
- Sources: 2023 National Media Profile Survey (National MPS Association); survey overview: 2023 National Media Profile Survey; survey region: 47 Japanese prefectures; survey target: men and women aged 15 to 79 (excluding junior high school students); survey method: online survey panel; survey parameters: estimated population within the survey area; survey method: online survey; number of valid responses: approx. 30,000 respondents; survey period: Jul to end of Aug 2023; survey sponsor: National MPS Association; organization conducting the survey: Video Research Ltd.; companies participating in the 2023 National Media Profile Survey: ADK Marketing Solutions Inc., The Asahi Shimbun Company, The Chunichi Shimbun, Dentsu Inc., Nikkei Inc., The Mainichi Newspapers (six companies)
Browse by Issue
With the brand power of our 150-year-old newspaper, the effective use of Nikkei ID and other data made possible by our early adoption of data-driven programs,
and the organizing of events that bring together corporate decision-makers, we can help your company achieve its business goals.
To get started, select the issue you’d like to address.
-
Corporate
Branding
Nikkei's credibility and extensive reach can be used for strategic corporate brand communication targeting managers and business leaders.
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Building Awareness
of Products and Services
We provide a wide range of advertising and sponsorship options that effectively communicate the value of your products and services and build awareness among the optimal audience.
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Raising Awareness
of Specific Topics
By leveraging Nikkei's expertise, we can help you produce content that covers specific topics or initiatives like digital transformation, AI, and sustainability, and resonates with business opinion leaders and other target audiences.
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Lead
acquisition
Through using Nikkei's database of close to 10 million business professionals, we can help you acquire high-quality prospects.
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Recruiting and Hiring
Through services that include building awareness of your company and reaching key stakeholders, we can help you attract talent, from new graduates to mid-career professionals.
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Shareholder
Engagement
The Nikkei reaches a wide base of active investors, allowing us to assist companies in both shareholder communication and reaching new investors through a range of projects.
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Building Global Awareness
We put the Nikkei Group's global network and international media channels to work, delivering effective information to business leaders and investors both inside and outside Japan.
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Browse by Advertising Service
Our advertising options span diverse media channels, including newspapers, digital media, and events.
We can help you combine these channels to deliver effective communication optimized for your goals and target audience.
Browse by Topic
At Nikkei, we've developed a variety of projects aimed at addressing specific topics. If you're looking to promote your company's initiatives or expertise, we can connect you with the ideal project or event.
Executive Message Ad / Commemorative Ads / Investor Relations / Recruitment Branding
Contact Us to Get Started
We can propose a variety of solutions according to your company’s needs,
so please feel free to contact us.