Ad Guidelines

Printed Edition

• All advertisements, regardless of spend, size, etc. are subject to creative vetting according to our newspaper ad specifications. You may be required to submit additional documents in addition to the creative during the review process.
• As a general rule, please submit your advertising application through an advertising agency.
• We may conduct surveys on published ads in order to improve customer satisfaction and enhance our advertising services.
• If the layout of the newspaper changes last-minute due to breaking news coverage or other factors, the placement, location, and date of advertisements may change.
• Ad delivery may be suspended due to force majeure events such as natural disasters or outages. Nikkei will not be held liable for any resulting reduction in the number of ads delivered or interruptions in delivery.
• Advertisements published in the Tokyo headquarters edition and in the regional economic sections will also be available on The Nikkei Online Edition and the print viewer.

Print ad creative specifications manual

pdf (Japanese Only)

Publishing advertising regulations

pdf (Japanese Only)

Digital Media

• Publication Guidelines
• Specifications and Disclaimers

Publication Guidelines

Common Specifications

• File format: GIF, JPEG, or PNG; HTML5 accepted for Run of Nikkei Rectangle and Double Rectangle.
• For text, machine-dependent characters, half-width katakana, and the yen symbol (¥) are not allowed. As we use UTF-8 character encoding, characters such as "¥", "●", "■", and "～" may not be displayed correctly.
• Please add an outline to all creatives with a white background. Additionally, if the creative can be mistaken for an element of the site, we may ask you to make revisions.
• We may request revisions to creatives containing primary or fluorescent colors, highly luminous colors that flash rapidly, or to animated creatives with extremely large movements.
• If the creative closely resembles the site's design (title, navigation, link buttons, etc.) or is otherwise likely to mislead users, we may request revisions.
• The content of the advertisement must comply with the advertising standards of Nikkei Inc., and the advertiser's company name must be clearly indicated in the final cut of the ad. Please note that any problems arising with the advertisement content or landing page are the advertiser's responsibility.
• The landing page URL, including any tracking tags, must be no more than 1024 bytes. Japanese characters are not allowed.
• Landing page must go live at least 2 days before campaign launch. As all landing pages are subject to vetting, we postpone launch if we cannot verify the site content. Please contact your sales representative in advance.

Regarding HTML5 Creatives

For HTML5 creative submission, please prepare the following 3 items according to the designatedPublication Guidelines(Japanese Only)​

Submission Deadlines, Email Submission Addresses

• Creative due 5 business days- excluding Saturdays, Sundays, and public holidays in Japan- prior to launch. Creative for orders placed outside Japan are due 8 days in advance. Please email creative to your sales representative. 
  Some items (including billboards and rich media such as video placements) require additional review (10 business days prior to launch; 13 days prior to launch for orders placed outside Japan). For details, please reference those product’s dedicated pages above.
  Please note we cannot expedite, shorten, or skip the creative review process.
• Banner and Text Creative Submission Destination
  Please send banner and text creatives to ds.nyuko@nex.nikkei.co.jp​
• Targeted Email Submission Destination
  Please send draft for text-only targeted email marketing to ds.tgml@nex.nikkei.co.jpText due at least 5 business days- excluding Saturdays, Sundays, and public holidays in Japan- prior to send date. Send draft for HTML emails to ds.html@nex.nikkei.co.jpHTML email draft due at least 8 business days prior to send date. 
• 入稿メールの テンプレートをご用意しております。

Specifications and Disclaimers

General Specifications and Disclaimers

• New advertisers are subject to our new advertiser vetting process. You may be required to prepare documentation (e.g. proving ability to conduct business in Japan). Please ask your sales contact for more information.
• Minimum campaign length is 5 business days.
• For ad placements with guaranteed impressions, we do not guarantee equalized distribution per day and time.
• All display errors or other issues will be addressed during JST business hours. We will not be held responsible for any deficiences outside this period.
• As a rule, we do not provide screenshots of placements.
• Unless otherwise specified in the sales sheet, standard report items given to advertisers include impressions, clicks, and CTR. We may conduct surveys on ad placements to improve customer satisfaction and service.
• Delivery, display, and landing page are subject to user browsing environment and may not deliver correctly.
• The Nikkei Online Edition iOS app displays linked pages in an in-app browser. Therefore, if the landing page displays screen transitions in new tabs or windows, those screen transitions may not function correctly.
• Advertisements may be suspended due to force majeure events such as natural disasters, power outages, or communication line failures.
• Advertisement placement may change due to changes in news coverage or screen layout usability improvements.
• Depending on browser size, mobile ads may display on desktop or vice versa.

Regarding Third-Party Delivery

• If you wish to use third party delivery, please inform us which service you would like to use, and we will respond regarding its availability. We will count impressions using the ad server.
• For tracking tags, please inquire about intended service, tracked product, and measurement objectives. If you wish to use multiple tags, please submit a single file combining all tags.
• Ads using third-party delivery will not be delivered to the Nikkei Online App.
• If you run re-targeting ads to users who have previously viewed or clicked on ads on Nikkei Online, both your website and ours must include information on how to opt out.
• When performing creative optimization, a fee will be charged for each version of the creative. Furthermore, creatives that pull product images and other content from the advertiser's site are not eligible for this service, as they cannot be reviewed.
• Ads that incorporate external files or external components may not function correctly.
• Please send not only the third-party delivery tags but also a copy of the creative that adheres to the advertising specs. All creative is subject to vetting and must be within specifications, regardless of delivery method.
• Delivery tag cannot be updated after submission. Please submit new tags that reflect the changes. We will update the tags after we have verified them.
• Please be sure to use the SSL (https) format for your tags. (https://xxxx.com/xxxx or //xxxx.com.xxxx)
• When specifying z-index in CSS, please use a value of 10000 or less.
• If using third-party delivery, we would appreciate if you forward your internal delivery reports so we can collect data to improve our products. 

Regarding Advertising Integrity

• We use an exclusion list on our internal ad server to block malicious traffic, such as bots. We also publish data related to the integrity of our ads, including viewability. For more details, please check the Nikkei Marketing Portal.
• Please contact us in advance if you plan to use ad verification tools. Due to brand safety features, ads may not be displayed; we may ask you to set up an alternate creative.

Inquiries and Applications

Please click below to inquire via the form.