The Nikkei Magazine
High-quality and insightful. A weekend magazine with information that enriches lives.
What Makes The Nikkei Magazine Special
The Nikkei Magazine delivers high-quality, insightful content on diverse topics, including fashion, wristwatches, and travel. Distributed as a magazine-style insert in newspapers (with a size between A4 and modified B4), this format is ideal for building brand images.
1. The Nikkei Magazine
A fashion magazine with an enormous circulation
Each issue features topics chosen from both male and female perspectives, providing high-quality, insightful content designed to enrich readers’ lives. The magazine is distributed in Japan’s three major metropolitan regions, including all of Greater Tokyo and parts of the Kansai and Chubu metro areas, with a circulation of approximately 800,000 copies. Special issues devoted to a single brand under the label The Nikkei Magazine Style are also popular.
2. Luxe
Luxe is aimed at readers interested in a luxury-oriented lifestyle. It has a circulation of 600,000 copies with a readership mainly in Japan’s three metropolitan regions. (The High Jewelry issue alone has a circulation of 300,000 copies.)
3. Ai
Published in collaboration with Kodansha, aimed at female readers
This fashion magazine is aimed at women in their 30s to 50s who read The Nikkei and are active on the forefront of the business world. A joint publication of Kodansha and Nikkei Inc., it offers high-quality content on par with international high-end fashion magazines. It has a circulation of approximately 400,000 copies, primarily in Tokyo and the surrounding three prefectures, as well as the Kansai and Chubu metro areas.
4. The Nikkei Magazine Digital
Launched in Apr 2023 to pursue “modern luxury”
The Nikkei Magazine Digital (Japanese Only) targets high-income business professionals in their 30s and 40s, offering in-depth coverage of the essence of luxury, the joys of ownership, and the pleasures of recreational activities. Through its membership organization, The Nikkei Magazine Club, it provides benefits that include a members-only email newsletter with early-access content and invitations to members-only events.
Upcoming Special Issues in 2026
- Mar 15: Luxe / SS Fashion & Lifestyle(Japanese Only)
- Mar 29: SS Fashion(Japanese Only)
- Jun 7: Best Buy Items, Fashion & Watches(Japanese Only)
- Jul 5: Luxe / Summer Gifts(Japanese Only)
- Sep 23: Watches & Fashion(Japanese Only)
- Oct 18: AW Fashion(Japanese Only)
- Oct 30: Luxe / High Jewelry(Japanese Only)
- Nov 3: Cars, Lifestyle and Fashion(Japanese Only)
- Nov 15: Luxe / Holiday Gifts(Japanese Only)
- Dec 6: Holiday Special(Japanese Only)