The Integrity of The Nikkei Online Edition
Are your online advertising impressions truly safe and valuable? For example, if your ads are shown to non-human traffic (e.g., bots) or alongside content that could damage your brand image, then those impressions are not necessarily delivering meaningful value. This is a major problem that the advertising industry is currently facing.
Furthermore, with the advancement of generative AI, there has been a recent proliferation of websites known as MFA (Made for Advertising) websites that are created purely to display ads and exploit ad revenue. As a result, the credibility of pages on which ads are displayed has become more important than ever.
To verify the integrity of its advertisements, The Nikkei Online Edition carries out ad verification on a regular basis in collaboration with Integral Ad Science Japan (IAS).
Low
Brand Risk
Percentage of impressions with brand risk (desktop)
- ●The Nikkei Online Edition
- ●Japan average
- (H2 2024)
IAS measures brand safety in terms of brand risk within the content environments in which ads are displayed.
While 5.4% of Desktop traffic in Japan were classified as carrying brand risk, The Nikkei Online Edition has been verified as providing a virtually 100% safe and brand-suitable advertising environment.
High Viewability Rate
of 70%+
We have a high average viewability rate of 70%+ on desktop!
According to IAS research, the average viewability rate of ads in Japan is 48.8%. By comparison, Desktop ads on The Nikkei Online Edition exceeded 70% (average across 1st and 2nd Rectangle placements), demonstrating that ads are clearly viewed by readers on our platform.
By maintaining ad integrity on The Nikkei Online Edition, we provide an ideal environment for both businesses and consumers.
Note: • The figures for The Nikkei Online Edition are based on survey results from Jan 2026, while the IAS average for Japan is excerpted from the MQR report for H2 2024.
The Nikkei Online Edition has been certified by JICDAQ (Japan Joint Industry Committee for Digital Advertising Quality & Qualify) as a quality-certified provider in two areas: Brand Safety and Invalid Traffic Prevention. (Certification was obtained on Nov 1, 2021, and renewed on November 1, 2025.)
We conduct advertising transactions in accordance with the certification standards established by JICDAQ.
For more information about JICDAQ:https://www.jicdaq.or.jp/
