Nikkei ID holders Stats and Demographics

What is Nikkei ID?

A platform for business professionals

This group consists of subscribers to services from Nikkei and/or Nikkei BP. The digital world often relies on inferred data based on browsing history, but Nikkei ID encompasses user-registered data. 
Not only that, this is one of Japan's largest platforms for business professionals. Utilize data from C-suites, professionals, high net worth individuals- with a majority working at enterprise-size companies- as valuable marketing data.

Nikkei ID Holders

10 million people

NIKKEI service registrants
Nikkei BP service registrants

Nikkei ID holders Demographics

Members are primarily males in their 30s to 50s wortking for large corporations; around half are executives with an annual income of 6 million JPY or higher. 

Employment Status

Employed... 70% Student.. 12%

Unit: Percentage

Department

Management and corporate planning... 13%
Information Systems/IT/Engineering/R&D... 18%

Unit: Percentage

Job Position

C-Suites... 9% Directors and higher... 23%

Unit: Percentage

Industry

Manufacturing... 28% ICT... 13%

Unit: Percentage

Company Size

Enterprise-size company... 36%

Unit: Percentage

Age

40s... 24% 50s... 25%

Unit: Percentage

Gender

Male... 73% Female... 27%

Unit: Percentage

Annual Household Income

Over 10 mil. JPY... 22% Over 8 mil. JPY... 38%

Unit: Percentage

Region

The majority reside in the Kanto region.

Unit: Percentage

*Data compiled from Nikkei ID holders as of July 1, 2023.

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