Simultaneous Placement in Print and Online Edition
By integrating a takeover placement- delivered in fixed time slots- with our flagship Nikkei print edition and Nikkei Online, brands can expand their reach among the highly engaged Nikkei audience. Click on each ad slot for details.
PC Business Hour Ownership (PBO)
As the only time-based page takeover offering in the Nikkei Online Edition—dominating peak morning or evening hours with continuous delivery. drives strong brand impact and high recognition. Coordinated with print placements, it further expands reach among Nikkei readers.
*Image shown is for illustrative purposes only. Design may be subject to change.
- This takeover placement combines the Morning and Evening edition ownership options for maximum brand impact. Coordinated with print placements, it further expands reach among Nikkei readers. Exclusively take over all three rectangle ad slots on the desktop homepage- the “face” of the Nikkei Online Edition- as well as the top and article pages of both the “Morning Edition/Evening Edition” sections, which are accessible only to paid members.
- Please set your browser's display size to 992 px or larger to view this content.
Product Overview
| Targeted Devices | Desktop |
|---|---|
| Period |
Any weekday, 7:00 am - 6:00 pm JST |
| Guarantee Type | Period |
| Display Type | Always-on delivery |
| Advertisers permitted per period | 1 |
| Simultaneous creatives permitted | Up to 1 for each |
PBO Report Items
We report the number of impressions and clicks, broken down by Nikkei ID holder attributes.
| Overall |
UBs, Impressions, Clicks *Please note Nikkei cannot track clicks for 3rd party delivery. |
|---|---|
| Nikkei ID Member Attributes |
Impression and click-through rates by the following attributes: Gender, age, region, employment type, rank, industry, role, number of employees at place of work, household income *Provision of rank, industry, role and no. of employees is mandatory for those describing themselves as employed or self-employed. Provision of household income is optional. |
Rate (JPY)
| Location | Volume | Rate (JPY) |
|---|---|---|
| PBO/PBO (Print tie-in) | 1) PBO 10 million yen 2) PBO (Print tie-in) 4.5 million yen |
|
| ① Nikkei Online Edition Homepage Special banner ad above the NIKKEI logo |
30万imps （想定） |
|
| ② Nikkei Online Edition Homepage 1st, 2nd, 3rd rectangle * 2nd, 3rd rectangles are not viewable delivery. |
500,000 imps each (estimated) |
|
| ③“Morning & Evening Edition” top page and article pages Morning/Evening Edition takeover rectangle *Only Morning/Evening Edition takeover rectangle will float and follow scrolling |
20万imps （想定） |
- Special banner ad above the NIKKEI logo will not delivered to paid subscribers after log in.
- As 7:00am to 9:30am is not within our office hours, we may not address unforeseen trouble immediately upon flighting.
- The booking for days expecting many applications like April 1 or October 1 is not on a first come, first served basis.
Please ask our sales representative in advance. - Creatives are subject to creative specifications. We reserve the right to reject creatives or request amendments.
- If you wish to run two or more creatives, an additional fee of 20,000 yen will be charged for each creative starting from the second one. Depending on the number of creatives, we may not be able to accept your request
- This content will not be displayed if the width of your browser window is less than 992 pixels.
Morning/Evening Edition takeover rectangle float and follow the screen as you scroll. - A report on the results will be prepared within 5 business days after the end of the flight.
- This unit can be used in conjunction with the publication of five or more full-page columns. Please contact your salesperson/representative for more details.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
PC Morning Ownership (PMO)/PC Evening Ownership (PEO)
As the only time-based page takeover offering in the Nikkei Online Edition—dominating peak morning or evening hours with continuous delivery. drives strong brand impact and high recognition. Coordinated with print placements, it further expands reach among Nikkei readers.
*Image shown is for illustrative purposes only. Design may be subject to change.
- Take over either morning or evening hours through continuous delivery, driving strong brand impact and high recognition. Coordinated with print placements, it further expands reach among Nikkei readers. Exclusively take over all three rectangle ad slots on the desktop homepage- the “face” of the Nikkei Online Edition- as well as the top and article pages of the “Morning Edition/Evening Edition” section, which is accessible only to paid members.
- A report on delivery volume and clicks by Nikkei ID attributes is available.
- Please set your browser's display size to 992 px or larger to view this content.
Product Overview
| Targeted Devices | Desktop |
|---|---|
| Period |
PMO PEO |
| Guarantee Type | Period |
| Display Type | Always-on delivery |
| Advertisers permitted per period | 1 |
| Simultaneous creatives permitted | Up to 1 for each |
PMO Report Items
We will report impressions and clicks with a breakdown of demographics.
| Overall |
UBs, Impressions, Clicks *Please note Nikkei cannot track clicks for 3rd party delivery. |
|---|---|
| Nikkei ID Member Attributes |
Impression and click-through rates by the following attributes: Gender, age, region, employment type, rank, industry, role, number of employees at place of work, household income *Provision of rank, industry, role and no. of employees is mandatory for those describing themselves as employed or self-employed. Provision of household income is optional. |
Rate (JPY)
| Location | Volume | Rate (JPY) |
|---|---|---|
| PMO Print tie-in exclusive | With special banner above the NIKKEI logo (① + ② + ③) 2.1 million JPY |
|
| ① Nikkei Online Edition Homepage Special banner ad above the NIKKEI logo |
15万imps （想定） |
|
| ② The Nikkei Online Edition homepage 1st, 2nd, 3rd rectangle *2nd, 3rd rectangles are not viewable delivery. |
250,000 imps each (estimated) |
|
| ③ "Morning Edition/Evening Edition" section: Top page and article pages Morning/Evening Edition takeover rectangle *Only Morning/Evening Edition takeover rectangle will float and follow scrolling |
10万imps （想定） |
|
| PEO | With special banner above the NIKKEI logo (① + ② + ③) 1 million yen |
|
| ① Nikkei Online Edition Homepage Special banner ad above the NIKKEI logo |
6万imps （想定） |
|
| ② Nikkei Online Edition Homepage 1st, 2nd, 3rd rectangle * 2nd, 3rd rectangles are not viewable delivery. |
150,000 imps each (estimated) |
|
| ③“Morning & Evening Edition” top page and article pages Morning/Evening Edition takeover rectangle *Only Morning/Evening Edition takeover rectangle will float and follow scrolling |
4万imps （想定） |
- Special banner ad above the NIKKEI logo will not delivered to paid subscribers after log in.
- As 7:00am to 9:30am is not within our office hours, we may not address unforeseen trouble immediately upon flighting.
- The booking for days expecting many applications like April 1 or October 1 is not on a first come, first served basis. Please ask our sales representative in advance
- Creatives are subject to creative specifications. We reserve the right to reject creatives or request amendments.
- If you wish to run two or more creatives, an additional fee of 20,000 yen will be charged for each creative starting from the second one. Depending on the number of creatives, we may not be able to accept your request
- If browser width is less than 992 pixels, ad will not be shown. Morning/Evening Edition takeover rectangle will float and follow scrolling.
- A report on the results will be prepared within 5 business days after the end of the flight.
- This unit can be used in conjunction with the publication of five or more full-page columns. Please contact your salesperson/representative for more details.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
Morning and Evening Edition Wide Banner
Wide banner Ads are placed exclusively on the top and article pages of the paid-only “Morning Edition/Evening Edition” section..
*Image shown is for illustrative purposes only. Design may be subject to change.
- This service is available with the purchase of print ads 5 columns (1/3 page) or larger.
- 新聞だけ、電子版だけでは届かない読者へ幅広くリーチします。
- 原則全５段以上の出稿にあわせてご活用いただけます、詳しくは営業担当者までお問い合 わせください。
Product Overview
| Targeted Devices | Desktop |
|---|---|
| Period | 1 week |
| Start Date | Any Weekday |
| Guarantee Type | Period |
| Display Type | Rotation |
| Display Areas | 3 |
| Advertisers permitted per period | 5 |
| Creative Specifications | Wide banner 620 x 280 pixels （Billboard size of 970 x 250 pixels or Reader's Board size of 728 x 90 pixels are also available. In this case, the display si ze will be 620 pixels wide, and the height will vary according to the size of the manuscript to be submitted. ） 【Size】 >=150KB 【File Type】 GIF,JPEG,PNG 【Animation】 Not Permitted |
| Simultaneous Creatives Permitted | ※ Up to 4 |
| Creative Swaps Permitted | ※ Up to 4 |
- Sometimes due to system maintenance or each articles category classification, text ads may not always be posted
- Third party delivery is not accepted.
- Please be aware that if the delivery period includes any holidays, the actual impressions could be significantly lower than the expected amount.
- It is possible to run up to 4 creatives or swaps during a single insertion period.
In the case of 5 or more creatives during the same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5th. - Creative Deadlines is 5 business days prior to the deadline.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Rate (JPY)
| Location | Volume | Rate (JPY) |
|---|---|---|
| Nikkei online Morning and Evening Section
|
40万imps 想定 |
50万円 |
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
Print Ad, Digital Edition
This service delivers digital ads using print creative formats such as double-page spreads and 15-column full-page ads, all in color.※
- For this service, print ads must be placed in one of these formats.
- It is deployed alongside a “print viewer link,” allowing users to view the original print layout online.
- The destination URL for the digital ad and the print viewer link is the same, and must be submitted via the print ad submission system.
*Image shown is for illustrative purposes only. Design may be subject to change.
*Please submission via the print submission system after clicking "Learn More".
Product Overview
| Targeted Devices | Mobile |
|---|---|
| Period | 2 days |
| Start Date | Any weekday on or after print insertion 11:00～ |
| Guarantee Type | Period |
| Display Type | Rotation |
| Creative Specifications | Please reference the Creative Specifications section in the appendix of this guide. |
| Simultaneous Creatives Permitted | Up to 4 |
| Creative Deadlines | 5 business days prior |
- Only the morning edition, full-page color ad (Tokyo area or nationwide) is supported.
2-page spreads, non-Tokyo area, evening edition, etc. are not included in this placement. - Must include “featured print ad” alongside company name.
- Depending on the device used to view, size may vary. Please adhere closely to size guidelines.
- Text area may become two lines depending on length.
- When adding text to an image, please limit each element to approximately 15 characters, such as the project title or main catchphrase (multiple elements such as event name, date/time, and location are not permitted).
Additionally, ensure readability by setting the text size so that the white space outside the text area is approximately 1/3 of the total area (sizes too small to read on a smartphone are unacceptable). - We reserve the right to request creative changes to ensure readability. PR/Paid Content label will appear in different locations depending on section or advertiser.
- Up to 4 creatives or creatives swaps are permitted per insertion period. For 5 or more creatives, an additional fee of 20,000 JPY will incur per creative.
- Start date may be pushed back or changed due to external circumstances.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Rate (JPY)
| 展開内容 | Volume | Rate (JPY) |
|---|---|---|
| • Print Ad, Digital Edition • Navigation menu: Run of NIKKEI In-feed The Nikkei Online Edition × Mobile • Print Viewer Link |
60万imps 想定 |
150万円 |
Print Viewer Link (Japanese Only)
By attaching a link to your print insertion, readers can access your website directly and obtain more detailed information. For ads with a viewer link, a message will be displayed to inform readers of the link destination.
About Digital Ads
If you are considering advertising on Nikkei Online or our other digital media, please contact us here.
Inquire Click here for media kits and information on individual products.
