Rich/Video Ads
These premium ads are ideal for brands seeking to drive awareness through impactful video, animation, and other rich creative experiences. Click on each ad slot for details.
Billboard
Recommended for brands seeking high-impact visibility above the fold.
*Image shown is for illustrative purposes only. Design may be subject to change.
- A high-impact, large-format ad is prominently displayed at the top of the desktop screen.
- To maximize visibility and share of voice, the first rectangle ad slot is temporarily hidden.
Product Overview
| Targeted Devices | Desktop |
|---|---|
| Period | 1 week Monday (Next business day if holiday) 9:30 am through Sunday 11:59 pm (Japan Time) |
| Start Date | Monday （in case of holiday, next business day) |
| Guarantee Type | Impression Guarantee |
| Display Type | Rotation |
| Simultaneous Creatives Permitted | 1 |
| Creative Swaps Permitted | Not permitted |
- Not displayed to paid users.
- Creatives are subject to creative specifications. We reserve the right to reject creatives or request amendments.
- Frequency controls will be in place for this product.
- Please note that equalized distribution per day and time is not guaranteed.
- Breaking/emergency news may temporarily replace regular publication. If breaking news occurs multiple times, there is a chance impressions may not be met.
- Storyboards are due 15 business days prior, Creative Pre-Flight Review 10 business days prior, and Creative Submission Deadline 5 business days prior.
- For manuscript specifications, please refer to the Billboard Publication Guidelines and the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide".
Rate (JPY)
| Location | Volume | Rate (JPY) |
|---|---|---|
| Nikkei Online Edition Homepage | 1 million imps /week | 1,080万円 |
| Nikkei Online Edition (excl. Homepage) | 1 million imps /week | 720万円 |
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
Billboard Video
Recommended for brands seeking a high-impact video approach to engage Nikkei readers.
*Image shown is for illustrative purposes only. Design may be subject to change.
- A large-format video ad is prominently displayed above the fold on desktop. Video length can be up to 30 seconds.
- To maximize visibility and share of voice, the first rectangle ad slot is temporarily hidden.
Product Overview
| Targeted Devices | Desktop |
|---|---|
| Period | 1 week Monday (Next business day if holiday) 9:30 am through Sunday 11:59 pm (Japan Time) |
| Start Date | Monday （in case of holiday, next business day) |
| Guarantee Type | Play Count |
| Display Type | Rotation |
| Simultaneous Creatives Permitted | 1 |
| Creative Swaps Permitted | Not permitted |
- Not displayed to paid users.
- Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
- Creatives are subject to creative specifications. We reserve the right to reject creatives or request amendments.
- Frequency controls will be in place for this product.
- Please note that equalized distribution per day and time is not guaranteed.
- Breaking/emergency news may temporarily replace regular publication. If breaking news occurs multiple times, there is a chance impressions may not be met.
- VPAID delivery is not accepted.
- The video creative may be optimized depending on delivery environment.
- Storyboards are due 15 business days prior, Creative Pre-Flight Review 10 business days prior, and Creative Submission Deadline 5 business days prior.
- The video creative may be optimized depending on delivery environment.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Rate (JPY)
| Location | Volume | Rate (JPY) |
|---|---|---|
| Nikkei Online Edition (excl. Homepage) | 600,000 views /week | 600万円 |
| 300,000 views /week | 300万円 |
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
Mobile Billboard
Recommended for brands seeking a high-impact approach to engage mobile readers.
*Image shown is for illustrative purposes only. Design may be subject to change.
- A large-format ad is prominently displayed above the fold on mobile devices.
- Please view this page with your browser window set to a width of 320–420 pixels.
Product Overview
| Targeted Devices | Mobile |
|---|---|
| Period | 1 week Monday (Next business day if holiday) 9:30 am through Sunday 11:59 pm (Japan Time) |
| Start Date | Monday （in case of holiday, next business day) |
| Guarantee Type | Impression Guarantee |
| Display Type | Rotation |
| Simultaneous Creatives Permitted | 1 |
| Creative Swaps Permitted | Not permitted |
- Not displayed in the mobile app.
- Not displayed to paid users.
- Creatives are subject to creative specifications. We reserve the right to reject creatives or request amendments.
- Frequency controls will be in place for this product.
- Please note that equalized distribution per day and time is not guaranteed.
- Breaking/emergency news may temporarily replace regular publication. If breaking news occurs multiple times, there is a chance impressions may not be met.
- Storyboards are due 15 business days prior, Creative Pre-Flight Review 10 business days prior, and Creative Submission Deadline 5 business days prior.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Rate (JPY)
| Location | Volume | Rate (JPY) |
|---|---|---|
| Nikkei Online Edition Mobile article pages | 1 million imps /week | 720万円 |
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
About Digital Ads
If you are considering advertising on Nikkei Online or our other digital media, please contact us here.
Inquire Click here for media kits and information on individual products.
InRead Video
Recommended for brands seeking effective video engagement with desktop audiences.
*Image shown is for illustrative purposes only. Design may be subject to change.
- Video ads are displayed below articles within the same content column and automatically begin playing when users scroll to the placement.
- By appearing naturally within the reading experience, this format helps brands capture attention and communicate messages through video.
Product Overview
| Targeted Devices | Desktop |
|---|---|
| Period | 2 weeks Monday (Next business day if holiday) 9:30 through Sunday 23:59 (Japan Time) |
| Start Date | Monday （in case of holiday, next business day) |
| Guarantee Type | Play Count |
| Advertisers permitted per period | Max. 3 advertisers |
| Simultaneous creatives permitted | ※ Up to 4 |
| Creative Swaps Permitted | ※Up to 4 (including simultaneous uploads, during business days only) |
- Frequency controls will be in place for this product.
- Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
- Publication is subject to NIKKEI’s Advertisement Publishing Standards
- Depending on the video content, NIKKEI reserves the right to refuse the insertion.
- Up to 4 creatives or creatives swaps are permitted per insertion period.
For 5 or more creatives, an additional fee of 20,000 JPY will incur per creative. - Upon conclusion of video play, the page returns to standard NIKKEI design.
- VPAID delivery is not accepted.
- Storyboards are due 15 business days prior, Creative Pre-Flight Review 10 business days prior, and Creative Submission Deadline 5 business days prior.
- The video creative may be optimized depending on delivery environment.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Rate (JPY)
| Location | Volume | Rate (JPY) |
|---|---|---|
| TNikkei Online Edition、Nikkei Corporate Information *In some cases the insertion may not appear in some areas at editorial’s discretion. | 600,000 plays | 300万円 |
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
Mobile inRead Video
Recommended for brands seeking effective video engagement with mobile audiences.
*Image shown is for illustrative purposes only. Design may be subject to change.
- Video ads are displayed within Nikkei's mobile services and automatically begin playing when users scroll to the placement on article listing pages or article pages.
- This format ensures that ads are viewed when users actively engage with the placement by counting only actual video starts.
- Please view this page with your browser window set to a width of 320–420 pixels.
Product Overview
| Targeted Devices | Mobile |
|---|---|
| Period | 1 week Monday (Next business day if holiday) 9:30 am through Sunday 11:59 pm (Japan Time) |
| Start Date | Monday （in case of holiday, next business day) |
| Guarantee Type | Play Count |
| Advertisers permitted per period | Max. 2 advertisers |
| Simultaneous creatives permitted | ※ Up to 4 |
| Creative Swaps Permitted | ※Up to 4 (including simultaneous uploads, during business days only) |
- Publication is subject to NIKKEI’s Advertisement Publishing Standards
- Depending on the video content, NIKKEI reserves the right to refuse the insertion.
- VPAID delivery is not accepted.
- Up to 4 creatives or creatives swaps are permitted per insertion period.
For 5 or more creatives, an additional fee of 20,000 JPY will incur per creative. - Upon conclusion of video play, the page returns to standard NIKKEI design.
- Storyboards are due 15 business days prior, Creative Pre-Flight Review 10 business days prior, and Creative Submission Deadline 5 business days prior.
- The video creative may be optimized depending on delivery environment.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Rate (JPY)
| Location | Volume | Rate (JPY) |
|---|---|---|
| Nikkei Online Edition Mobile (smartphones, tablets) OS can be specified (Android/iOS only). |
200,000 plays | 100万円 |
- Please note that equalized distribution per day and time is not guaranteed.
- Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
- Frequency controls will be in place for this product.
- Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
- This will not be available on Nikkei Online Edition App.
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
Video Rectangle (MPU)
High-visibility video placement above-the-fold on desktop.
*Image shown is for illustrative purposes only. Design may be subject to change.
- Video ads are displayed in the highly visible first Rectangle (MPU) ad slot on desktop and automatically begin playing.
Product Overview
| Targeted Devices | Desktop |
|---|---|
| Period | Any (5 or more consecutive days) |
| Start Date | Any Weekday |
| Guarantee Type | Impression Guarantee |
| Display Type | Rotation |
| Display Areas | The Nikkei Online Edition: 1 |
| Advertisers permitted per period | - |
| Simultaneous Creatives Permitted | ※ Up to 4 |
| Creative Swaps Permitted | ※ Up to 4 |
- Up to 4 creatives or creatives swaps are permitted per insertion period.
For 5 or more creatives, an additional fee of 20,000 JPY will incur per creative. - Depending on the video content, NIKKEI reserves the right to refuse the insertion.
- Upon conclusion of video play, the page returns to standard NIKKEI design.
- VPAID delivery is not accepted.
- Storyboards are due 15 business days prior, Creative Pre-Flight Review 10 business days prior, and Creative Submission Deadline 5 business days prior.
- The video creative may be optimized depending on delivery environment.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Rate (JPY)
| Location | Rectangle frame price |
|---|---|
| Nikkei Online Edition Homepage Only (PC) | 4.0円/imp |
| Nikkei Online Edition (PC) | 3.0円/imp |
- Minimum order 500,000 JPY.
- Please note that equalized distribution per day and time is not guaranteed.
- Double Rectangle not served to the Morning/Evening Edition sections.
- In some cases the insertion may not appear in some areas at editorial's discrete.
- Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
- Rectangle placement on top page may vary based on other placements, such as PC Morning Ownership takeovers.
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
Video Double Rectangle (MPU)
Recommended for brands seeking premium video visibility and maximum brand impact.
*Image shown is for illustrative purposes only. Design may be subject to change.
- Vertical video ads are displayed in the highly visible Double Rectangle ad slot above the fold on desktop.
- This format combines premium visibility with auto-play video to capture attention and reinforce brand awareness.
Product Overview
| Targeted Devices | Desktop |
|---|---|
| Period | Any (5 or more consecutive days) |
| Start Date | Any Weekday |
| Guarantee Type | Impression Guarantee |
| Display Type | Rotation |
| Display Areas | The Nikkei Online Edition: 1 |
| Advertisers permitted per period | - |
| Simultaneous Creatives Permitted | ※ Up to 4 |
| Creative Swaps Permitted | ※ Up to 4 |
- Up to 4 creatives or creatives swaps are permitted per insertion period.
For 5 or more creatives, an additional fee of 20,000 JPY will incur per creative. - Depending on the video content, NIKKEI reserves the right to refuse the insertion.
- Upon conclusion of video play, the page returns to standard NIKKEI design.
- VPAID delivery is not accepted.
- Storyboards are due 15 business days prior, Creative Pre-Flight Review 10 business days prior, and Creative Submission Deadline 5 business days prior.
- The video creative may be optimized depending on delivery environment.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Rate (JPY)
| Location | Rectangle frame price |
|---|---|
| Nikkei Online Edition Homepage Only (PC) | 5.5円/imp |
| Nikkei Online Edition (PC) | 4.0円/imp |
- Minimum order 500,000 JPY.
- Please note that equalized distribution per day and time is not guaranteed.
- Double Rectangle not served to the Morning/Evening Edition sections.
- In some cases the insertion may not appear in some areas at editorial's discrete.
- Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
- Rectangle placement on top page may vary based on other placements, such as PC Morning Ownership takeovers.
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
Video Rectangle (MPU) (Mobile Designation)
Recommended for brands seeking effective video communication with mobile audiences.
*Image shown is for illustrative purposes only. Design may be subject to change.
- Video ads are displayed in a mobile rectangle placement and automatically begin playing when they come into view.
- Please view this page with your browser window set to a width of 320–420 pixels.
Product Overview
| Targeted Devices | Mobile |
|---|---|
| Period | Any (5 or more consecutive days) |
| Start Date | Any Weekday |
| Guarantee Type | Impression Guarantee |
| Display Type | Rotation |
| Display Areas | 1 |
| Advertisers permitted per period | - |
| Simultaneous Creatives Permitted | ※ Up to 4 |
| Creative Swaps Permitted | ※ Up to 4 |
| Display size (width x height) | 300 × 250 pixels |
| Format/capacity/resolution | Format: MP4, MOV, WEBM, OGV
Size: >= 10 MB Resolution: 1920×1080 / 640×360 |
| animation | Permitted |
| loop | 60 seconds |
| Recommended environment | iOS 9 or above , Android 5.0 or above |
- Up to 4 creatives or creatives swaps are permitted per insertion period.
For 5 or more creatives, an additional fee of 20,000 JPY will incur per creative. - Storyboards are due 15 business days prior, Creative Pre-Flight Review 10 business days prior, and Creative Submission Deadline 5 business days prior.
- The video creative may be optimized depending on delivery environment.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Rate (JPY)
| Location | Rectangle frame price |
|---|---|
| Nikkei Online Edition Mobile (Smartphones, tablets) Nikkei Online Edition App |
2.8円/imp |
- Minimum order 500,000 JPY.
- Please note that equalized distribution per day and time is not guaranteed.
- Double Rectangle not served to the Morning/Evening Edition sections.
- In some cases the insertion may not appear in some areas at editorial's discrete.
[Regarding peak season costs]
- This menu item will be subject to the peak season pricing (120% of the regular price) during specific periods and under certain conditions.
Applicable period: Placements flighted from March 1st, 2027, to April 1st, 2027
Eligibility requirements: Regardless of start date, peak season rate will apply if the placement is live during at least one day within the applicable period.
About Digital Ads
If you are considering advertising on Nikkei Online or our other digital media, please contact us here.
Inquire Click here for media kits and information on individual products.
