Targeted Emails
Leverage Nikkei’s first-party data and self-reported attributes to deliver email marketing to the most relevant target audiences.
- Region
- All Japan
- Prefecture of choice
- Greater Tokyo
- Kanto Area
- Kansai Area
- Chubu Area
- Registration Information (You can select up to 4 attributes from the following attributes)
- Employment Status
- Gender
- Age
- Annual Household Income
- Industry
- Job type
- Job Position
- Company Size
- This service is recommended for those who want to carefully select their core target audience based on region, age, gender, occupation, and position, and for those who want to send emails to a clear target audience such as executives at large corporations, those involved in IT implementation, or high-income earners.
Nikkei ID Targeted Email Attribute Categories
| Category | Sub-Target |
|---|---|
| Region (required) |
Greater Tokyo（Tokyo, Chiba, Saitama, Kanagawa） |
| Kanto | |
| Kansai | |
| Chubu | |
| Per Prefecture (multiple combinations accepted) | |
| Age | 20代 |
| 30代 | |
| 40代 | |
| 50代 | |
| 60s ＋ | |
| Gender | Male |
| Female | |
| Employment Status | Full-time (Regular, Public, etc.) |
| Self-employed | |
| Student | |
| Position * |
Executive level |
| Board Member level | |
| Director level | |
| General Manager level | |
| Section Manager level | |
| # of Employees at Place of Work * |
1-9人 |
| 10-49人 | |
| 50-99人 | |
| 100-499人 | |
| 500-999人 | |
| 1,000-2,999人 | |
| 3,000-4,999人 | |
| 5,000-9,999人 | |
| 10,000-19,999人 | |
| 20,000 ＋ |
| Category | Sub-Target |
|---|---|
| Industry * |
Agriculture & Mining |
| Construction | |
| Automotive & Transportation | |
| Electronics | |
| Machinery | |
| Materials | |
| Energy | |
| Food, Drug & Cosmetics | |
| Other Manufacturing | |
| Wholesale, Retail & Commerce (incl. Trading Companies) | |
| Finance, Securities, Insurance | |
| Real Estate | |
| Communication Services | |
| Information Technology , SI, Software | |
| Shipping | |
| Consulting, Accounting, Legal | |
| Broadcast, Publishing, Advertisement, Media | |
| Government Employee (excl. Teachers) | |
| Education & Learning Support | |
| Medical | |
| Nursing, Caretaking & Welfare | |
| Restaurant & Hospitality | |
| Personnel Services | |
| Travel |
| Category | Sub-Target |
|---|---|
| Occupational Field
* |
Corporate Management / Board Member |
| Business Planning and Development | |
| Public Relations / Promotion | |
| General Affairs / HR | |
| Materials / Procurement | |
| Finance & Accounting | |
| General Office | |
| IT, IT Systems
|
|
| Planning, Market Study, Marketing |
|
| Sales | |
| Production, Manufacturing | |
| Logistics / Shipping | |
| Engineering & Design | |
| Research & Development | |
| Editing, Compiling, Production | |
| Architecture /
Construction |
|
| Medical | |
| Accounting | |
| Legal | |
| Education / Teaching |
| Category | Sub-Target |
|---|---|
| Household income ￥ |
6,000,000-7,999,999 |
| 8,000,000-9,999,999 | |
| 10,000,000-11,999,999 | |
| 12,000,000-14,999,999 | |
| 15,000,000-19,999,999 | |
| 20,000,000 + | |
| Area(s) of Interest (optional) * Targeting per this category incurs no additional cost. |
Culture |
| Finance | |
| Home & Interior | |
| Business & Management | |
| Computer Technology
|
|
| Entertainment | |
| Automotive | |
| Family Life | |
| Self Improvement | |
| Fashion | |
| Travel, Sports &
Outdoor |
- Provision of one’s Rank、Industry、Field、and # of Employees at Place of Work is mandatory at the time of Nikkei ID registration only for those describing themselves as employed or self-employed.
- Provision of household income and areas of interest is optional at the time of Nikkei ID registration.
Nikkei ID Targeted Email (Text Version)
Rate (JPY)
| Base | @50- |
|---|---|
| 1 Attribute | @70- |
| 2 Attributes | @80- |
| 3 Attributes | @90- |
| 4 Attributes | @100- |
- Base rate includes specification of Region and Area of Interest. Choice of Region is mandatory.
- Max # of additional attribute scopes is 4. It is also possible to send to a subsection of those derived per the base specifications. Contact NIKKEI for more.
Product Overview
| Distribution date | Weekdays (However, there are periods, such as during Golden Week, New Years Holiday, etc. when distribution will not be available) |
|---|---|
| Time | 10 am JST |
| Rate (JPY) | (Base + attributes) × (# emails sent) *1 |
| Application deadline |
Application & Targeting Worksheet must be submitted 15 business days prior to the intended date of distribution .*2 |
- Minimum placement amount of JPY 300,000.
- Targeting Worksheet can be download at the NIKKEI Ad Guide site.
- Performance report with # sent and click count provided approx. 7 business days post distribution.
- We cannot reserve delivery dates until order is placed.
- Please refer to following guidelines for email format.https://marketing.nikkei.com/media/web/file/nikkeiid_targetingmail_202105.pdf
- When submitting your application, please be sure to include your assigned sales representative at our company.
To: ds.html@nex.nikkei.co.jp
Cc: Our Sales Representative
Creative Specifications
| Subject | >=48 full width characters |
|---|---|
| Body | Traditional: 38 full-width char. × 100 rows (Smartphone Compatible: >=3k full-width char., no rows) |
| Text | Machine-dependent characters and half-width kana not supported, half-width roman characters supported, encoded in Shift JIS |
| Click count |
|
- If not live at the time of creative provision, please provide a screenshot of the link destination page creative. Also, please provide the planned launch date & time for said page.
- Please have all link destination pages live by 7 days prior to email distribution at the latest.
- Depending upon users’ email client software, there are cases where a row may become 2 2 rows despite being >= 38 full-width characters.
- A template header and footer（includes date, sender, contact URL, email explanation, stop distribution procedure and guide for questions and comments) will be added to the email at time of distribution.
- For text optimized for smartphones, the maximum number of characters per line is 200 (full-width characters).
- Creative Deadlines is 5 PM, 5 business days prior to the event.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Inquiry about targeted emails
For Nikkei ID Targeted Email which is ideal for attracting attendees to seminars and promoting services to specific demographics, please contact us here.
Nikkei ID Targeted Email (HTML Version)
Rate (JPY)
| Base | @70- |
|---|---|
| 1 Attribute | @90- |
| 2 Attributes | @100- |
| 3 Attributes | @110- |
| 4 Attributes | @120- |
- Base rate includes specification of Region and Area of Interest. Choice of Region is mandatory.
- Max # of additional attribute scopes is 4. It is also possible to send to a subsection of those derived per the base specifications. Contact NIKKEI for more.
Product Overview
| Distribution date | Weekdays (However, there are periods, such as during Golden Week, New Years Holiday, etc. when distribution will not be available) |
|---|---|
| Time | 10 am JST |
| Rate (JPY) | (Base + attributes) × (# emails sent) *1 |
| Application deadline |
Application & Targeting Worksheet must be submitted 13 business days prior to the intended date of distribution *2 |
- Minimum placement amount of JPY 300,000.
- Targeting Worksheet can be download at the NIKKEI Ad Guide site.
- Performance report with # sent and click count provided approx. 7 business days post distribution.
- We cannot reserve delivery dates until order is placed.
- When submitting your application, please be sure to include your assigned sales representative at our company.
To: ds.html@nex.nikkei.co.jp
Cc: Our Sales Representative
Creative Specifications
| Subject | >=48 full width characters |
|---|---|
| Text | Complete project, |
- If not live at the time of creative provision, please provide a screenshot of the link destination page creative. Also, please provide the planned launch date & time for said page.
- Please have all link destination pages live by 4 days prior to email distribution at the latest.
- Depending upon users’ email client software, there are cases where images may not display.
- All emails have a set header and footer (ad disclosure, inquiry URL, email explanation, opt out, etc.)
- Our HTML system has limits and cannot accept more than 105,000 characters.
- Creative Deadlines is 5 PM, 8 business days prior to the deadline. *3
- For in-depth feedback, the due date is 10 days beforehand.
- For in-depth feedback, do not change the line breaks from the template.
- Please refer to the "Publication Guidelines" section in the "The Nikkei Online Edition Advertising Guide" for creative specifications.
Inquiry about targeted emails
For Nikkei ID Targeted Email which is ideal for attracting attendees to seminars and promoting services to specific demographics, please contact us here.
