The Nikkei Print Edition

The world's largest economics-focused newspaper

We earn the trust of our readers by promptly, clearly, and objectively reporting on both macro- and microeconomic developments, including domestic and international economic trends, corporate performance, capital investment, and management strategies. Nikkei is actively expanding our coverage of both domestic and international business news, with a focus on reporting from the front lines of the rapidly shifting market in Asia. Not only that, we provide comprehensive business information for consumers as well as beginner-friendly investment information.

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The Nikkei's audience
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The Nikkei's audience

A business newspaper with the world's largest circulation and comprehensive coverage of the economy.

Morning Edition circulation (ABC audit)^*1

1,375,414

Morning newspaper circulation figures (ABC audit)

Users of the Nikkei Print viewer App^*2

301,000

Paid subscribers of the print and online editions^*3

2,346,952

Number of paid subscriptions for Newspapers + digital edition

*1 July 2024
*2 Access data from April to June 2023
*3 July 2024

Widely read by executives and other core business leaders.

The Nikkei's readership is primarily comprised of those in Japan's core business age group, reflecting that white-collar workers and management/executives make up a large portion of the readerbase. Advertisements placed in the Nikkei are viewed alongside highly reliable business information, achieving a superior branding effect for advertisers, especially compared to other media.

Age

Many readers are in Japan's core business age group.

Unit: Percentage

*Source: National Media Profile Survey 2024 (National MPS Council)

Job Position

Roughly half of our readership is director-level or higher.

Unit: Percentage

*Source: National Media Profile Survey 2024 (National MPS Council)
*The survey included 12,409 employed individuals among the respondents.

High income, financial assets, and purchasing power.

Nikkei readers are high-income earners with strong purchasing power for a wide range of items, including consumer goods, durable goods, and real estate. They also possess substantial financial assets and have a high level of interest in investment opportunities such as stocks and mutual funds. This makes Nikkei an ideal medium for advertising high-priced and niche products. Additionally, nearly 80% of Nikkei readers subscribe to only one newspaper.

Annual Household Income

One in four readers has a household income of 10 million JPY or more.
Nikkei reader average: 8.67 million JPY (Japan average: 5.83 million JPY)

Unit: Percentage

Household financial assets

Half of our readers have financial assets totaling 15 million JPY or more.
Nikkei reader average: 28.55 million JPY (Japan average: 13.43 million JPY)

Unit: Percentage

*Source: National Media Profile Survey 2024 (National MPS Council)

Survey Overview: National Media Profile Survey 2024 Survey area: All 47 prefectures of Japan Survey target: Men and women aged 15-79 Sampling method: Internet survey panel Aggregation definition: Estimated population within the survey area Survey method: Internet survey Sample size: Approximately 30,000 Survey period: August-September 2024 Survey sponsor: National MPS Council Survey implemented by: Video Research Ltd. Participating companies of the National MPS Council in FY2024: ADK Marketing Solutions Inc., The Asahi Shimbun Company, The Chunichi Shimbun Company, Dentsu Inc., The Nikkei Inc. Inc., The Mainichi Shimbun Co., Ltd.