The Nikkei MJ
A specialized newspaper that focuses on the consumer economy, covering the latest consumer trends as well as the lifestyle, consumer, and service industries.
Nikkei MJ stands for Marketing Journal. This publication focuses on the consumer economy- which accounts for 60% of Japan's GDP- and covers the lifestyle, consumer, and service industries. In addition to distribution professionals, it reaches mass media professionals and homemakers, the latter of whom are highly informed consumers.
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Nikkei MJ characteristics
A diverse readership, involved in marketing
Percentage of readers who read both Nikkei MJ and The Nikkei
A unique readership, unlike any other publication
Percentage of readers 49 years of age or younger
Many readers are active in the field.
What is The Nikkei MJ?
The Nikkei MJ is a highly unique media outlet with a wide readership that consists of retail buyers and store managers as well as manufacturers and homemakers. It covers not only product trends but also the latest information on store management, including attracting customers, IT, and operational efficiency. It also boasts a large readership in the media industry, and products and services featured in The Nikkei MJ are frequently featured on television and other media. This is proof that people pay attention to things published in The Nikkei MJ.
*J-READ Basic 2019-2021 average
*As of May 2022
Industry of employment (among employed readers)
*Source: J-READ Basic: Survey conducted by Video Research in October 2021, targeting 12,574 men and women across all 47 prefectures of Japan.
Media readers implement into their work
Action taken after seeing an ad in The Nikkei MJ
*Distributor survey. Conducted in June 2015.
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