NIKKEI Plus 1
A supplement published every Saturday,
included in The Nikkei's morning edition.
Nikkei Plus 1 is a supplement to The Nikkei Morning Edition, published every Saturday. Its defining feature is its focus on everyday life, and its popular "Everything Ranking" feature generates significant feedback and interest. Nikkei Plus 1 boasts a large number of loyal readers who look forward to it every week.
Features of Nikkei Plus 1
Features #1 of Plus 1
Approximately 90% of readers read the print edition.
- Q
- Which medium(s) do you use to read Nikkei Plus 1?
After breakfast and housework, I take a moment to relax and read alone with a cup of coffee. This routine deeply comforts me. (Female, 50s, homemaker)
Feature #2 of Plus 1
Over 90% of our readers look forward to this section.
- Q
- Do you look forward to reading Nikkei Plus 1?
When my husband brings in the Nikkei newspaper, he hands me Nikkei Plus 1 and says "this is for you". On Saturday mornings, he reads the main newspaper and I read Nikkei Plus 1. (Female, 60s, homemaker)
Feature #3 of Plus 1
It sparks conversations with family and friends.
- Q
- How often do you discuss articles and advertisements from Nikkei Plus 1 with your family and friends?
It's a helpful starting point for conversations with my partner about savings, pensions, health, and long-term retirement care. (Male, 50s, employed)
Feature #4 of Plus 1
It's a media outlet that can be a catalyst for purchase.
- Q
- Have you ever purchased or used a product or service because of an article or advertisement on Nikkei Plus 1?
I've purchased advertised products for my daughter and also applied for free samples... I rely on and trust Nikkei's information, so it gives me a high level of peace of mind. (Female, 70s)
