Nikkei The Style
The perfect magazine for a leisurely weekend read with a cup of coffee
Nikkei The Style launched in Mar 2017 as a lifestyle supplement targeting the affluent readers who are The Nikkei’s core audience. It consists of 12 pages within the Sunday morning edition. Printed on high-quality white paper, it’s a standalone weekend section that can be easily removed.
What Makes Nikkei The Style Special?
This supplement covers fashion, cuisine, art, culture, travel, and more from the unique perspective of The Nikkei. Beautiful visuals that make use of bold photography stimulate the curiosity of readers.
High-Quality Paper
The supplement is printed in full color on high-quality white paper. Its unique visual style makes use of bold, beautiful photography. Despite being a newspaper, it exudes a sense of quality that is unlike normal newspapers.
The Credibility of The Nikkei
The high level of credibility that The Nikkei has earned does not disappear with the weekend entertainment news. Information backed by this high level of credibility stimulates consumer spending.
Reaching Affluent Individuals
This supplement reaches affluent individuals – The Nikkei’s core readership – who have high levels of purchasing power and the propensity to spend.
Note: • Excerpt from “The 2015 Affluent Reader Survey” by Nikkei Research Inc.
Our reach among individuals with a savings and investment balance of 30 million yen or more
Nikkei
Company A
Company B
Responses from Readers
- I found this publication for adults to be very much to my liking. I use it to guide my clothing and dining choices. (Woman in her 30s)
- I find it useful for trends, articles, and ads. It always piques my curiosity. Whenever something catches my interest, I go to the website to check it out.
I look forward to more great content in the future. (Woman in her 40s) - I’m considering a real estate purchase, so I read the ads in particular with great interest. (Man in his 40s)
- This publication was what prompted me to buy stocks. (Man in his 60s)
Praise from Advertisers
- After placing promotional ads for our resort properties, we were surprised by the positive response, including a significant increase in information requests. We plan to keep Nikkei The Style as a central part of our advertising strategy. (Company A)
- Nikkei The Style was our first time advertising in a Nikkei publication. Not only did the products we advertise sell incredibly well, but we also gained an appreciation for the high quality of the readership, so we’ve decided to keep running regular ads. (Company B)
- We’ve targeted affluent individuals ever since our founding. When Nikkei The Style was launched, we recognized the similarity between its readership and our own customer base, which is why we decided to advertise there. We are very satisfied with Nikkei The Style as the ideal publication for cultivating an affluent customer base with high purchasing power, and we’ve made a number of deals with readers who saw our ads. (Company C)
- While our primary focus has been on network-based advertising, we also ran an article-style ad as part of a marketing campaign. Despite the high cost of our travel products, the ad resulted in dozens of sales after it went live, and we saw a sharp increase in traffic to our website as well as visitors spending more time on the site. (Company D)
