Targeted Ads
Leverage Nikkei’s first-party data through Nikkei ID-based targeting and reach highly specific audience segments across both rectangle and in-feed ad formats.
Additional fees apply on top of standard Rectangle / In-feed pricing, depending on the targeting criteria and attribute combinations.
Pricing
- When combining two Nikkei ID attributes (*), the rate for Segment 1 (i.e. 200% base rate) will apply. However, if all attributes are from Segment 3, the rate will be 144% base rate.
- Combining three Nikkei ID attributes, or adding further attributes to Segment 1 will result in 300% base rate.
- When custom segments are combined with Nikkei ID attributes, a 150% premium fee will be applied (e.g., Region x Industry x Employee Size x Keyword, High Income Group x Age Group x Reading Trend = 300% x 150% = 450%).
- A minimum sales amount applies to each segment (500,000 yen for Segments 1, 2, and 3; 1,000,000 yen in case of 300% base rate). We do not accept combining multiple segments to meet minimums.
- We offer the option to target female readers. Please contact your sales representative for further details.
- Depending on the distribution status, we may extend the posting period.
- Peak rate (120% of the regular rate) will be applied based on the campaign period.
Segment 1
（200% base rate）
（200% base rate）
| Segment name | Demographic Attributes / Browse History |
|---|---|
| 2 or more Nikkei ID attributes (*) or the following packages | |
| Large Company Executive | Company size > 1,000 people, General Manager or above |
| Midsize Company Top Level | Company size < 1,000 people, Business Management |
| High Income | Household income: 10,000,000+ JPY OR Doctor, Lawyer, Accountant, etc. |
| Nikkei Online Edition paid members | |
| Country | |
Segment 2
（150% base rate）
（150% base rate）
| Segment name | Demographic Attributes / Browse History |
|---|---|
| 1 Nikkei ID attribute OR one of the following: | |
| Rank General Manager and Above | Rank: General Manager and above |
| Involved in IT Decision Making | Occupational Field: Corporate Management / Board Member, Business Planning & Development, or IT / IT Systems |
| Manufacturing | Automotive, transportation machinery, electronics, electronic parts, heavy machinery, materials, produce, medicine, cosmetics, other |
| Custom Segment | User Reading Trends, Reading History, Article Keyword, etc (does not include customization based on above Nikkei ID attributes) |
Segment 3
Location / Age
（120% base rate）
（120% base rate）
| Demographic Attributes / Browse History |
|---|
| Tokyo/Kanagawa/Chiba/Saitama/Osaka/etc. |
| Greater Tokyo Region/Chubu/Kansai |
| 20s/30s/40s/50s/60+ |
Nikkei ID Targeted Email Attribute Categories
Please select a segment from the table below.
| Category | Sub-Target |
|---|---|
| Region (required) |
Greater Tokyo（Tokyo, Chiba, Saitama, Kanagawa） |
| Kanto | |
| Kansai | |
| Chubu | |
| Per Prefecture (multiple combinations accepted) | |
| Age | 20代 |
| 30代 | |
| 40代 | |
| 50代 | |
| 60代 | |
| 70s+ | |
| Employment Status | Full-time (Regular, Public, etc.) |
| Self-employed | |
| Position * |
Executive level |
| Board Member level | |
| Director level | |
| General Manager level | |
| Section Manager level | |
| Chief level | |
| # of Employees at Place of Work * |
1-9人 |
| 10-49人 | |
| 50-99人 | |
| 100-499人 | |
| 500-999人 | |
| 1,000-2,999人 | |
| 3,000-4,999人 | |
| 5,000-9,999人 | |
| 10,000-19,999人 | |
| 20,000 ＋ |
| Category | Sub-Target |
|---|---|
| Industry * |
Agriculture & Mining |
| Construction | |
| Automotive & Transportation | |
| Electronics | |
| Machinery | |
| Materials | |
| Energy | |
| Food, Drug & Cosmetics | |
| Other Manufacturing | |
| Wholesale, Retail & Commerce (incl. Trading Companies) | |
| Finance, Securities, Insurance | |
| Real Estate | |
| Communication Services | |
| Information Technology , SI, Software | |
| Shipping | |
| Consulting, Accounting, Legal | |
| Broadcast, Publishing, Advertisement, Media | |
| Government Employee (excl. Teachers) | |
| Education & Learning Support | |
| Medical | |
| Nursing, Caretaking & Welfare | |
| Restaurant & Hospitality | |
| Personnel Services | |
| Travel |
| Category | Sub-Target |
|---|---|
| Occupational Field
* |
Corporate Management / Board Member |
| Business Planning and Development | |
| Public Relations / Promotion | |
| General Affairs / HR | |
| Materials / Procurement | |
| Finance & Accounting | |
| General Office | |
| IT, IT Systems
|
|
| Planning, Market Study, Marketing |
|
| Sales | |
| Production, Manufacturing | |
| Logistics / Shipping | |
| Engineering & Design | |
| Research & Development | |
| Editing, Compiling, Production | |
| Architecture /
Construction |
|
| Medical | |
| Accounting | |
| Legal | |
| Education / Teaching |
| Category | Sub-Target |
|---|---|
| Household income ￥ |
-6,000,000 |
| 6,000,000-7,999,999 | |
| 8,000,000- |
- Provision of one’s Rank、Industry、Field、and # of Employees at Place of Work is mandatory at the time of Nikkei ID registration only for those describing themselves as employed or self-employed.
- Provision of household income and areas of interest is optional at the time of Nikkei ID registration.
Selected Targeting Products
About Digital Ads
If you are considering advertising on Nikkei Online or our other digital media, please contact us here.
Inquire Click here for media kits and information on individual products.
