Browse by Issue
With the brand power of our 150-year-old newspaper, the effective use of Nikkei ID and other data made possible by our early adoption of data-driven programs, and the organizing of events that bring together corporate decision-makers, we can help your company achieve its business goals. To get started, select the issue you’d like to address.
Corporate
Branding
Nikkei's credibility and extensive reach can be used for strategic corporate brand communication targeting managers and business leaders.
We Help With
-
Raising brand awareness
-
Enhancing trust among stakeholders -
Shaping your company's brand direction
Problem-solving Solutions
- 質の高いオーディエンスへのリーチ
- By leveraging Nikkei’s trusted media channels, which trusted for their credibility, you can effectively reach stakeholders who matter in the business world, such as C-level executives, decision-makers, investors, shareholders, and more.
- 信頼性の高いコンテンツ
- The Nikkei provides a platform for editorials, top interviews, mission statements, and more, all in a highly-credible format.
- 多くの実績と事例
- By applying knowledge gained from previous stakeholder-specific projects, we provide a foundation that effectively communicates information.
Recommended Options
-
Impactful Print Advertising
The Nikkei has earned the trust of readers by providing timely, clear, and objective coverage of macroeconomic and microeconomic business news related to Japanese and international economic trends, corporate earnings, capital investment, and business strategy.
Learn More -
Sponsored Content on The Nikkei Online Edition
A Nikkei-created article showcasing your products or services will be published as a custom microsite on Nikkei Online as part of an advertorial package.
Learn More -
Collecting Feedback Data
How much did your ads reach the target audience? How were they received? Visualizing this feedback can improve your next campaign. Nikkei offers a variety of survey packages for measuring the effectiveness of your advertising campaigns after they have been implemented.
Learn More
Case studies and columns
-
SMC
We are hiring 300 experienced sales professionals.
Advertising strategies to convey the image of an "ambitious company"- Printed Edition
- Digital Media
-
Satake
130 Years of Polishing Rice
Expressing gratitude in print, conveying the leader's thoughts Digital Media.- Printed Edition
- Digital Media
-
Mitsui Information
Newspapers advertisements that move employees' hearts
Towards a starting point for a transformation of consciousness- Printed Edition
-
Mitsubishi Electric
Bringing together the strengths of the Mitsubishi Electric Group
A determination to transform and move towards the future- Printed Edition
- Digital Media
-
eBay Japan
Our first corporate branding was in Newspapers
Maximize understanding of your company through a combination of display ads and advertorials.- Printed Edition
-
Yamato Transport
To celebrate its 50th anniversary, the courier service expresses its gratitude to customers through a New Year's Day advertisement.
- Printed Edition
"Corporate Branding"
Consult about
Various solutions tailored to your company's challenges
I will make a proposal.
Please feel free to contact us for a consultation.
Building Awareness
of Products and Services
We provide a wide range of advertising and sponsorship options that effectively communicate the value of your products and services and build awareness among the optimal audience.
We Help With
-
Informing clients and partner companies about your products -
Enhancing brand power of products and services -
Reaching high-worth customers with high purchasing intent
Problem-solving Solutions
- ブランドストーリーの発信
- Highly customizable advertising that promotes the story of your products
- ターゲットに応じたメディア活用
- A variety of media channels that extend beyond print and online newspapers can be used selectively and in combination.
Recommended Options
-
Sponsored Content on Nikkei Online
Nikkei-created articles showcasing your products or services will be published as a custom microsite on Nikkei Online as part of an advertorial package.
Learn More -
The Nikkei Magazine
Each issue covers topics from both male and female perspectives, providing high-quality, insightful content designed to enrich readers' lives. The magazine is distributed in Japan's three major metropolitan regions- including all of Greater Tokyo and parts of the Kansai and Chubu metro areas- with a circulation of approximately one million copies.
Learn More -
Sponsored Content with Rich Visuals
Sponsored content can use data visualization, expressing a wide range of raw data in a visually engaging manner.
We can transform your raw data into rich visual content as sponsored content, tailored to your needs.See Examples
Case studies and columns
-
eBay Japan
Our first corporate branding was in Newspapers
Maximize understanding of your company through a combination of display ads and advertorials.- Printed Edition
-
Yamato Transport
To celebrate its 50th anniversary, the courier service expresses its gratitude to customers through a New Year's Day advertisement.
- Printed Edition
-
Tokio Marine & Nichido Fire Insurance Co., Ltd.
The Value of Car Insurance as Shown by a "Second Dashcam"
- Printed Edition
-
Seven Bank
Using double-page advertisements as a sales tool
Even in presentation materials used by the CEO- Printed Edition
-
Tokyu Resort
The allure of a members-only resort hotel, told in a narrative style.
The thickness created by the series of advertisements- Printed Edition
- Digital Media
-
Yakult Honsha
The "habitual nature" of Newspapers media and products
We're implementing an unprecedented advertising strategy by cross-referencing different approaches.- Printed Edition
"Increasing awareness of products and services"
Consult about
Various solutions tailored to your company's challenges
I will make a proposal.
Please feel free to contact us for a consultation.
Raising Awareness
of Specific Topics
By leveraging Nikkei’s expertise, we can help you produce content that fosters deeper understanding and resonates with business opinion leaders and other target audiences on specific topics such as digital transformation, AI, and sustainability.
We Help With
-
Stakeholders are not aware of your philosophy, approach, or initiatives related to a specific topic.
Problem-solving Solutions
- 社会課題解決プロジェクト
- Build awareness among your target audience by participating in various Nikkei projects (special features, events, etc.) aimed at business professionals.
- 紙面を活用した啓発活動
- Build awareness through ads that address specific topics.
Recommended Options
-
NIKKEI SDGs Forum
At this forum, we share the latest developments towards reaching the Sustainable Development Goals (SDGs) set forth by the UN; we report on cutting-edge corporate initiatives and host thought-provoking discussions between leading experts.
Learn More (Japanese Only) -
Well-Being Initiative
The Well-Being Initiative is a corporate forum dedicated to not just the concept of well-being, but also new metrics that can shape societal agendas towards designing a better future.
Learn More (Japanese Only) -
Nikkei Woman Empowerment
Through NIKKEI Woman Empowerment Project, we can teach your organization about diversity management and assist with communications through workshops, speeches, and messaging.
Learn More (Japanese Only)
"Increasing awareness on a specific theme"
To consult about
Various solutions tailored to your company's challenges
I will make a proposal.
Please feel free to contact us for a consultation.
Lead
acquisition
Through using Nikkei's database of close to 10 million business professionals, we can help you acquire high-quality prospects.
We Help With
-
Efficiently acquiring professional business leads
-
Effectively reaching corporate procurement departments and their managers.
Problem-solving Solutions
- 日経IDの活用
- Advertise digitally and through email to target customers via Nikkei ID, which has approximately 10 million users.
- ビジネス紙としての日経
- Use The Nikkei, a media outlet with a large readership of business professionals, as a targeted media platform.
Recommended Options
-
Lead-gen advertorials
Sponsored content isn't limited to content creation; it can also include generating leads.
By entering and consenting to share personal information while logged in, Nikkei ID users can view or download advertorial content.
Learn More -
Nikkei ID Targeted Email
Leverage Nikkei’s first-party data and self-reported attributes to deliver email marketing to the most relevant target audiences.
Learn More -
Nikkei ID targeted ad
Leverage Nikkei’s first-party data through Nikkei ID-based targeting and reach highly specific audience segments across both rectangle and in-feed ad formats.
Additional fees apply on top of standard Rectangle / In-feed pricing, depending on the targeting criteria and attribute combinations.Learn More
Case studies and columns
-
Acquire highly engaged leads! Methods and types of lead generation through tie-up advertising [Lead-gen advertorials]
- Digital Media
-
Tips for using The Nikkei Online Edition advertising, tailored to the specific concerns of advertising managers.
~How to reach your target audience effectively and efficiently!~- Digital Media
-
What are the characteristics of email drafts that achieved high CTRs in the "Nikkei ID Targeted Email" campaign distributed in 2022?
- Digital Media
"Target lead acquisition"
Consult about
Various solutions tailored to your company's challenges
I will make a proposal.
Please feel free to contact us for a consultation.
Recruiting and Hiring
Through services that include building awareness of your company and reaching key stakeholders, we can help you attract talent, from new graduates to mid-career professionals.
We Help With
-
Communicating your company's purpose and values to candidates
-
Building awareness and trust among stakeholders
-
Building awareness among mid-career professionals
Problem-solving Solutions
- パーパスの浸透
- By not only building awareness of your company's name but also communicating your company's purpose and vision, you can resonate with readers.
- 保護者世代への認知形成
- We can help raise awareness not only among students, but also their parents, who have a strong affinity for the Nikkei.
Recommended Options
-
Youth Marketing
This initiative, implemented at over 30 companies since its launch in October 2021, has proven effective not just for hiring and investor relations branding, but also for communicating with employees.
Learn More -
Nikkei Job Story
In this video series, we report on companies that job seekers are interested in! What kind of business does your company do? What is it like to work there? Our videos address those questions in detail.
View sample (Japanese Only)
Case studies and columns
-
SMC
We are hiring 300 experienced sales professionals.
Advertising strategies to convey the image of an "ambitious company"- Printed Edition
- Digital Media
-
North Sand
A thank-you advertisement for the IPO also boosts recruitment.
- Printed Edition
-
INPEX
Young employees and top executives talk about the "excitement"
Unexpected benefits for recruitment activities- Printed Edition
- Digital Media
-
Canon Marketing Japan Group
Shaping an "Exciting Future" Through Corporate Branding -
Children's job hunting and the influence of close parents
"Recruitment"
To consult about
Various solutions tailored to your company's challenges
I will make a proposal.
Please feel free to contact us for a consultation.
Shareholder
Engagement
The Nikkei reaches a wide base of active investors, allowing us to assist companies in both shareholder communication and reaching new investors through a range of projects.
We Help With
-
Your company has low brand awareness and is having trouble attracting investment.
-
Your company isn’t communicating enough with investors.
-
Although you have made progress on disclosing capital costs and setting up and IR division, you are unsure of what concrete steps should be taken next.
Problem-solving Solutions
- 企業価値の発信
- Our print edition, Nikkei Online, the Financial Times, and other publications allow you to communicate messages aimed at raising corporate value, messages from the CEO, and non-financial initiatives.
- 投資家向けイベントの活用
- Investor events organized by Nikkei allow you to connect and build relationships with investors and experts who are typically hard to reach.
Recommended Options
-
NIKKEI–TSE IR Fair
The Nikkei IR Individual Investor Fair, held 19 times to date, serves as a forum for dialogue between TSE-listed companies and individual investors.
Learn More (Japanese Only) -
NIKKEI Integrated Report Award
Nikkei Inc. launched the NIKKEI Integrated Report Award in 2021. Each year, evaluation takes place from November to February of the following year, and the winners are announced in March.
Learn More (Japanese Only) -
The Nikkei Strategic IR Salon
This event brings together experts from the Japan Exchange Group and other institutional investors as knowledge partners. It provides not only an opportunity to learn what kind of investor relations activity stands out and what disclosure is needed, but also case studies and dialogue between partners and companies.
Learn More
Case studies and columns
-
Itochu Corporation
A message to individual shareholders refined to the utmost: Two proposals from Chairman Oka.
- Printed Edition
-
North Sand
A thank-you advertisement for the IPO also boosts recruitment.
- Printed Edition
-
Bandai Namco
Gundam and Pac-Man convey a sense of playfulness:
commemorating 20 years after the merger- Printed Edition
- Digital Media
-
SoftBank, East Japan Railway Company
Appealing to investors who will shape the future
You can only get a sense of the response from someone you meet in person.- Events
-
SMBC Nikko Securities (ASICS)
"Turn runners into shareholders"
Creating demand through the effectiveness of Newspapers advertising- Printed Edition
-
Timee
Building trust through Newspapers advertisements
Listing advertisements that leverage "moments"- Printed Edition
" Shareholder Engagement "
To consult about
Various solutions tailored to your company's challenges
I will make a proposal.
Please feel free to contact us for a consultation.
Building Global Awareness
We put the Nikkei Group's global network and international media channels to work, delivering effective information to business leaders and investors both inside and outside Japan.
We Help With
-
You want to attract global investors, but your company name and business activities are not well known.
-
You have never had much contact with institutional investors overseas
contact to begin with. -
Business leaders and investors don’t understand how international business is positioned within your overall strategy.
Problem-solving Solutions
- 海外向けの発信
- The combined reach of the Nikkei Group's media brands and channels- such as Nikkei Asia and the Financial Times- allows you to reach a global audience.
Recommended Options
-
Sending a Message to the World
The combined reach of the Nikkei Group’s media brands, which cover not only Japan but also the rest of Asia, the Americas, and Europe, allows you to effectively communicate your message to the world through a single platform.
Learn More -
The Future of Asia
This is an international conference where political, economic, and academic leaders from the Asia-Pacific region engage in frank discussions on various regional issues as well as Asia’s role in the world. Organized annually by Nikkei Inc. since 1995, this forum is considered one of the most important international conferences in Asia.
Learn More -
NIKKEI Forum Global Management Dialogue
NIKKEI Forum Global Management Dialogue, held in fall each year, is the most prestigious international business event organized by Nikkei Inc. Over the course of two days, renowned business leaders from around the world share their perspectives on current issues and discuss management philosophies and corporate strategies.
Learn More
"Increasing recognition overseas"
Consult about
Various solutions tailored to your company's challenges
I will make a proposal.
Please feel free to contact us for a consultation.
