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The Nikkei Digital Edition
The favorite publication of business leaders worldwide
The online edition of The Nikkei. It is packed with news covering a wide range of fields, as well as specialized information on business, money, tech, sports, housing, careers, and more.
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Features of The Nikkei Digital Edition
Audience demographics
The audience covers key business decision-makers, as well as consumers with high purchasing power and willingness to invest.
Reader Structure
The Nikkei Online Edition Member
- Paid members 1.06 million people
- Nikkei ID holders Roughly 10 million people
*Nikkei ID holders: Data as of January 2026
*Paid members: Data as of January 2026
Reader Profile
The Nikkei Online Edition 's readers are leading business professionals and consumers with a strong interest in economics.
They are high-class, high-quality consumers.
Managers at place of work
63.5%
Chairpeople and board members 17%.
Average total savings
People whose household financial assets exceed 20 million JPY
40.1%
vs. 11.7% non-members
Other reader profiles
Precise targeting, tailored to your objectives
Compared to non-readers, Nikkei Online readers are more proactive in asset management and self-investment.
They are highly interested not only in business information but also in lifestyle information- such as luxury consumer goods and financial products- making them promising potential customers.
By utilizing a wealth of data, including reading history and registration attributes, we provide a reliable way to approach your core target audience.
Survey Overview
Reader profiles are based on the Online Edition User Survey, conducted in August 2025.
Online Edition User Survey
- • Research method
- Internet survey
- • Survey period
- August 2025
- • Survey sponsor
- Nikkei Inc.
- • Number of answers *
-
- Nikkei Online readers (sourced from Nikkei ID Research monitors): 1,452
- Nikkei Online non-readers (sourced from Nikkei ID Research monitors): 1,453
Paid Member Demographics
Features of Paid members
Unit: Percentage
Unit: Percentage
Access Data
Many readers access our site daily, both on desktop and mobile.
Access data for April-June 2025
Total PV (Total Page Views)
Total UB (Total Unique Browsers)
掲載事例
Downloads
See various data and advertising materials here.
Ad Guidelines
See insertion guidelines, discramers and Specifications here.
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