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Audience
Unparalleled reach to the business community in Japan
Weekly users of Nikkei properties
*Source
Nikkei:Source: J-READ (National Newspaper Readership Survey) 2021
Nikkei Asian Review: Google Analytics
Indispensable source for business leaders in Japan
One strength of Nikkei is that it has the full support from Business leaders and decision-makers in Japan.
We are recognized as an indispensable source for their business and are evaluated much higher than other media.
* Source: GBI Survey 2019
The Nikkei can cover most readers of other newspaper titles
When it comes to global business influencers, while they may read Asahi or Yomiuri, most of them also read Nikkei so we can cover most of their influential readers.
* Source: GBI Survey 2019
Limited access to global titles
With Nikkei's long history and strong reputation, global or pan-Asian titles have significantly lower reach to senior business people in Japan.
* Available in Japanese
* Source: GBI Survey 2019
- About GBI
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GBI is a survey about the most senior business people in companies with 50+ employees. They represent less than 1% of the total population.
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