Newspaper

Circulations

The Nikkei continues to command large audiences across Japan. Over 2 milion copies of the newspaper are consumed across all 5 regions everyday.

The Nikkei Morning Edition

1,649,927​​​​

The Nikkei Afternoon Edition

725,363​​

The Nikkei Digital Newspaper Viewer (Weekly Active Users)

311,000

Source: Japan Audit Bureau of Circulations 2022 Dec.​​
The Nikkei Page Viewer:CRM Data 2022 Apr.-Jun.​​

Circulations by Area

Source: Japan Audit Bureau of Circulations 2021 Jul-Dec. Average​

Reader Attributes

Nikkei's readers support the core of Japan's business

Nikkei's readership centers around what makes up most of Japan's core-economy: business decision makers working in management. Advertisements published in The Nikkei are considered to be highly trusted.

Age

Position

Household Annual Income(YEN)

Household Financial Assets(YEN)

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The Nikkei

Media Guide

The NIKKEI Business Daily

Media Guide

The NIKKEI Marketing Journal

Media Guide

The NIKKEI VERITAS

Media Guide

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